The role
From TikTok's own posting.
The Brand Innovation team helps businesses achieve their branding goals with flexibility, efficiency, and creativity, bringing TikTok's most compelling user experiences into branding work.
Our challenge is translating advertisers' diverse and evolving brand objectives into creative, scalable solutions that fit naturally within TikTok's user experience. We balance advertiser flexibility and efficiency against engaging, high-quality experiences, where brand outcomes and user trust both depend on getting it right.
You will shape how leading brands connect with global audiences, redefining brand advertising through creativity and innovation.
Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.
The TikTok Brand Ads team is seeking an experienced Product Manager who has a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape.
Responsibilities
- Key Account Search Ads Solutions and Growth: Serve global key brand accounts by understanding their brand marketing objectives and user search intent. Develop product solutions based on Search Ads capabilities; continuously improve campaign performance through ad delivery diagnosis, keyword and traffic analysis, and growth opportunity identification, driving product adoption and commercial growth.
- Industry Solutions and Strategy Innovation: Study user search behavior, keyword trends, and brand marketing needs across priority industries. Identify application opportunities for Brand Search Ads across industries and scenarios, develop industry solutions, and consolidate scalable industry strategies and best practices.
- Search Ads Product Strategy and Commercialization: Build a deep understanding of Search Ads product mechanisms and core capabilities. Identify opportunities for product optimization and innovation based on customer feedback, search traffic insights, and industry needs; work with partner teams to drive ad feature iteration, new product testing, and scalable revenue growth.
- Customer Communication and Complex Project Delivery: Partner with sales teams on Search Ads strategy proposals, product solution communication, and business collaboration for key customers. Coordinate R&D, operations, and other cross-functional teams to drive Search Ads products and key customer projects from 0 to 1.
Minimum Qualifications:
- Bachelor’s degree or above, with experience in internet-related work.
- Strong learning ability and structured thinking, with the ability to quickly understand Search Ads product logic, new businesses, and complex commercial problems, and to analyze, break down, and solve problems independently.
- Excellent communication and influencing skills, with the ability to clearly communicate product value and business solutions, work effectively with customers, sales, and cross-functional teams, and align stakeholders.
- Strong ownership and complex project delivery capability, with the ability to proactively coordinate resources, resolve issues, and deliver high-quality outcomes in multi-party collaboration and incomplete-information contexts.
Preferred Qualifications
- Experience in Search Ads, ads commercialization, or international business is preferred.
- Experience with internet advertising platforms such as Google, TikTok, or Meta, or experience related to Search Ads.
- Familiarity with Search Ads product mechanisms, keyword strategies, search traffic, and user search intent, with an understanding of brand ads commercialization models.
- Experience in key account Search Ads solutions, product GTM, or complex cross-functional projects.