Principal Product Manager, Technical, Streaming TV Ads

Amazon Ads is seeking a Principal Product Manager, Technical to lead yield optimization and demand diversification for Streaming TV Ads across Amazon's video properties, including Prime Video, Twitch, and Fire TV. In this role, you will own the product vision and roadmap for features that maximize advertising yield and expand the breadth of advertisers we serve — from outcome-based optimization and programmatic capabilities to features that attract local and small business advertisers into streaming TV for the first time. This is a rare opportunity to shape the revenue engine of one of the fastest-growing businesses in advertising. Amazon's Streaming TV Ads reach hundreds of millions of viewers globally across premium long-form content, live and interactive streaming, and the connected TV home screen. You will build the products that determine how effectively we connect this supply with advertiser demand, using Amazon's first-party signals and machine learning to deliver measurable outcomes at scale. Key job responsibilities - Define and own the multi-year product vision, strategy, and roadmap for yield optimization and demand diversification across Prime Video, Twitch, and Fire TV advertising, driving clarity in ambiguous problem spaces from concept through launch and iteration - Lead outcome optimization products end-to-end that enable advertisers to buy against business results, partnering with applied science and engineering teams to develop ML-driven models, bidding algorithms, and targeting capabilities - Design and execute experimentation strategies to validate new yield approaches, ad formats, and auction mechanisms, using data to make trade-off decisions and iterate quickly - Build programmatic and self-service capabilities that lower barriers to entry for advertisers of all sizes, expanding the breadth of demand across our video properties - Drive cross-functional execution with engineering, science, design, sales, and measurement teams to launch and scale features globally, influencing priorities across organizations A day in the life You might start your morning reviewing A/B test results from a new auction mechanism and deciding whether the signal warrants scaling or pivoting. By midday, you could be whiteboarding an ML model architecture with applied scientists or defining requirements for a self-service campaign tool aimed at small business advertisers. In the afternoon, you lead an alignment discussion with partners across ads and video to resolve a prioritization question on your roadmap. Between meetings, you analyze yield curves across inventory types to spot optimization opportunities and draft a vision document for a new product bet you are developing. About the team The Streaming TV Ads team within Amazon Ads is responsible for advertising monetization across Prime Video, Twitch, and Fire TV. Together, these properties reach hundreds of millions of viewers across premium long-form content, live and interactive streaming, and the connected TV home screen. We are a team of builders who are passionate about experimentation, applied science, and using Amazon's unique assets to create advertising experiences that deliver results for advertisers while respecting the viewer experience. We are investing in new optimization capabilities, programmatic access, and tools that will broaden who can advertise on streaming TV — and this role is central to that mission. - Bachelor's degree - 8+ years of technical product or program management experience - 2+ years of end to end product delivery experience - Experience with feature delivery and tradeoffs of a product - Experience owning/driving roadmap strategy and definition - Experience leading engineering discussions around technology decisions and strategy related to a product - Experience technical product management - Experience working with and influencing senior level stakeholders - Knowledge of ad technologies (e.g. DMP, CRM Matching, etc.) - Experience working directly with Engineers on product enhancements - Experience in project management methodologies, business analysis, or process improvement - Experience leading cross-organizational programs and setting and holding teams and individuals to timelines and deliverables without explicit authority Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, CA, Sunnyvale - 206,900.00 - 279,900.00 USD annually USA, NY, New York - 197,900.00 - 267,800.00 USD annually USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually