The role
From Amazon's own posting.
We are seeking a Principal Measurement and Attribution Analytics scientist to further the development and application of analytics methods to examine the complex data flows of measurement, attribution and shopper analytics and to translate deep-dives into actionable insights for our product teams. In this role you will develop new tools to analyze our advertising data to help improve the performance of our bidding algorithms, targeting and relevance systems, help advance our supply strategy, and evaluate the adoption and impact of feature releases.
Key job responsibilities
- Analyze data trends regarding supply, optimization, ad load, and advertising mix effects that affect advertiser performance and contribute to achieving advertiser goals.
- Present papers to senior leaders on issues like feature development impact on identity recognition rates, and changes of ad selection systems to improve fill rate highlighting insights that will inform our business development and engineering roadmaps.
- Identify, standardize, and operationalize KPIs to effectively measure the performance of all systems involved in ad serving, and use trend insights to inform business priorities.
- Partner with engineering teams to define data logging requirements and getting these prioritized in engineering roadmaps.
- Validate financial models through analysis
- Develop and own ad revenue and supply intelligence analytics decks that provide ongoing deep-dives
A day in the life
The Measurement and Attribution science leader will work closely with business leaders and engineers on developing science and analytics framework for Ads performance measurement and attribution products and programs as well as common data architecture that will optimize our data logging at different grains, and will allow data interoperability from bid flow to optimization to campaign delivery and performance. There will be an emphasis on understanding the impact of shopper journeys to and from Amazon properties and their implication on product development. The candidate will then analyze the data and present papers and ongoing reports on actionable insights.
About the team
The Ads Science Product Team's Mission: Work alongside those who need product data to apply objective perspective and business logic to uncover insights, advise strategic decisions, and adjust to industry changes.
- Bachelor's degree
- 10+ years of data querying languages (e.g. SQL), scripting languages (e.g. Python) or statistical/mathematical software (e.g. R, SAS, Matlab, etc.) experience
- Experience with statistical models e.g. multinomial logistic regression
- 10+ years of data scientist experience
- 10+ years experience in advertising technology including experince of AI integration within the AdTech domain
- Experience as a leader and mentor on a data science team
- PhD or Equivalent in relevant field Worked on Ads Auction based systems Understands the advertising landscape Amazon is an equal opportunities employer.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
USA, CA, Palo Alto - 217,800.00 - 294,700.00 USD annually
USA, NY, New York - 208,300.00 - 281,800.00 USD annually