Sr Web Analytics & Insights Manager

The Opportunity Every day, millions of visitors move through Adobe's web properties — exploring, comparing, converting. Hidden in that flow is a story: why traffic surged, why a form underperformed, where a funnel quietly leaks revenue. Your job is to find that story and tell it such that it builds what leadership does next. Join our BACOM Web Insights team in Austin (hybrid) as Sr Web Analytics & Insights Manager. Using Adobe Customer Journey Analytics (CJA), ContentSquare, and Adobe CoWorker, you will convert raw behavioral data into insights for Weekly Business Reviews (WBR) and quarterly reporting. This role provides an opportunity to engage where data informs decisions! What You'll Do Own the narrative, not just the numbers. Build advanced analytical models and full-funnel analyses. These go beyond "what happened" to explain why it happened and what to do about it — the "so what" behind every metric. Build reporting that gets used. Develop and maintain CJA and ContentSquare dashboards that collaborators actually open, trust, and act on. Partner cross-functionally. Work directly with web PMs, marketing, and leadership to scope analytics needs and deliver solutions that fit how they actually make decisions. Act as the guardian of the data. Preserve accuracy and integrity across the full funnel — from acquisition through conversion — following governance standards that ensure every number is defensible. Bring the story forward. Present findings with a clear point of view: what changed, why it matters, and what we should do next — not a data readout, a recommendation. What You Need to Succeed Degree in Computer Science, Information Technology, Analytics, or a related field — or 7+ years of experience that is equivalent to a degree in practice. Practical experience with Adobe Analytics, Adobe Customer Journey Analytics (CJA), or ContentSquare. Proven track record in advanced analytics, data visualization, and reporting, with the ability to turn complex data into a clear, decision-ready story. Strong communication and cross-functional collaboration skills — you can hold your own in a room with senior collaborators and make the data land. Comfortable working throughout the entire funnel range: from acquisition to conversion, rather than concentrating only on specific metrics. Preferred Qualifications Advanced degree or equivalent experience in data analytics, plus relevant certifications. Proficiency in SQL and Python for deeper, custom analysis beyond out-of-the-box reporting. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com . AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience . Expected Pay Range: Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,400 - $226,550 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $156,500 - $226,550
 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California : Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.