The role
From TikTok's own posting.
The Ads Signals team's vision is to understand customers' behavior by collecting their online activity from varied sources and connecting them across devices using robust Identity graph in a privacy compliant way. These signals power our entire ads ecosystem spanning Targeting, Attribution, Optimization, Measurement, Insights and Reporting. As a Product Manager, you will work with cross functional teams in engineering, data science, partnerships, product marketing, privacy, legal, sales and most importantly our customers to develop and deliver product offerings for our global advertisers.
We are looking for talented individuals to join our team. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.
Successful candidates must be able to commit to an onboarding date by the end of the year. Please state your availability and graduation date clearly in your resume.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to our Company and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.
Responsibilities:
- Drive the development of cutting-edge data connection products such as Pixels, Server-to-Server APIs, SDKs, and partner integrations that effectively onboard signals from both internal and external sources. Take ownership of managing and debugging events to ensure seamless functionality.
- Champion user privacy by onboarding and integrating user privacy choices, ensuring that downstream systems are informed and aligned with best practices in signal usage. Advocate for responsible data practices while maintaining product efficacy.
- Work closely with diverse teams, including Targeting, Attribution, Optimization, Insights, and vertical experience units. Leverage signals to empower and enhance their products, driving cohesive strategies that amplify impact across the organization.
- Analyze complex business challenges and identify key opportunities to inform product development. Prioritize features that not only enhance user experience but also drive advertiser satisfaction and engagement.
- Lead the creation of signal-driven ad solutions that maximize return on ad spend for clients. Utilize data insights to continuously improve product performance, ensuring that our offerings meet the evolving needs of the market.
- Define and articulate a clear product strategy and roadmap, setting measurable goals to evaluate business outcomes and track progress. Engage stakeholders to align on priorities and drive initiatives forward.
Minimum Qualifications:
- Individuals who are completing or have recently completed a Bachelor's degree in computer science or a related discipline.
- Understanding of the ads ecosystem, preferably in areas such as Signals, Identity, Targeting, Attribution, Measurement or Optimization preferred.
- Experience in defining vision, strategy, roadmap and taking one or more products through the software development lifecycle from conception to launch.
- Comfortable working with highly technical teams and driving impact with diverse global teams.
- Excellent communication, organizational, and analytical skills.
- Proficiency in Chinese and English is required to collaborate with global partners, including Engineering teams based in Mandarin-speaking regions. These interactions include leading and participating in meetings that are conducted in Chinese as well as corresponding in chat or emails.