The role
From TikTok's own posting.
We are looking for a product manager to help drive Data Management Platform (DMP) product roadmap, with a strong focus on audience onboarding, audience activation, identity interoperability, and partner audience integrations. This role will work across core DMP capabilities, including advertiser first-party audience management, partner-based audience supply, audience APIs, match quality, platform reliability, and operational tooling.
The ideal candidate has hands-on experience with Data Management Platform, identity, audience activation, or data platform products, and can operate comfortably across product strategy, technical requirements, partner collaboration, data-quality analysis, and cross-functional execution.
Own DMP identity and partner audience integration roadmap
- Define product strategy and roadmap for partner-based audience onboarding and identity interoperability.
- Lead integrations with identity / audience partners and future third-party audience suppliers.
- Manage day-to-day product communication with strategic partners, maintain productive partner relationships, and align / negotiate integration details such as data payloads, identity fields, testing scope, etc
- Translate partner business goals into platform capabilities, requirements, identity matching logic, data-quality controls, and operational processes.
- Balance advertiser reach, match quality, compliance, latency, platform cost, and long-term scalability.
Build identity match quality and overmatching guardrails
- Own product requirements for audience match-rate measurement, overmatching detection, regional routing checks, identity enrichment transparency, and guardrail enforcement.
- Define short-term and long-term remediation strategies, payload-level external identifiers, real-time optimization, partner-specific guardrails, and ID graph quality improvements.
- Ensure match-rate improvements do not compromise advertiser reach, campaign continuity, reporting consistency, or privacy expectations.
Lead cross-functional execution across technical and business teams
- Align roadmap, milestones, and launch criteria across cross functional teams and support teams.
- Drive project rituals, risk tracking, escalation, milestone revision, launch readiness, and stakeholder communication.
- Make crisp tradeoff decisions across timeline, quality, compliance, partner asks, and engineering capacity.
- Communicate clearly with senior leadership on project status, key risks, business impact, and decisions needed.
Minimum Qualification(s):
- 3+ years of product management experience in advertising technology, data platforms, identity, measurement, audience platforms, or related fields; candidates with deeper Data Management Platform / identity / partner integration experience are strongly preferred.
- Strong understanding of audience activation concepts, such as hashing, mapping, identity matching, match rate, audience refresh cadence, suppression, activation, and reporting continuity.
- Experience working with external technical partners or data / identity providers through complex integrations.
- Ability to write clear product requirements for data pipelines, identity logic, diagnostics, dashboards, and operational workflows.
- Strong analytical judgment; able to interpret match-rate analysis, data-quality investigations, funnel metrics, and partner performance benchmarks.
- Demonstrated ability to independently lead ambiguous, cross-functional platform initiatives involving engineering, data science, legal, privacy, commercial, and external partner stakeholders.