Senior Product Manager - Lead Ads, GMPT (Mandarin Speaker)

About the team The Lead Ads Product team sits within the Global Monetization Product organization and is responsible for building high-performing advertising solutions tailored to lead generation advertisers. Our vision is to become the leading platform for businesses to discover, acquire, and manage high-intent users seamlessly. We aim to achieve this by developing industry-leading advertiser-facing experiences that address the unique needs of key lead generation verticals (such as Automotive, Financial Services, Professional Services, etc) and bridging the gap between ad creation and down-funnel lead management. Responsibilities: - Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the lead ads creation workflow, user journey, and downstream lead management processes. - Deep dive into key Lead Generation verticals to generate professional insights, identify unique advertiser challenges, and translate them into innovative product strategies. - Design and enhance frontend lead management capabilities, such as native Lead Centers, CRM integrations, and seamless lead routing experiences to improve advertiser ROI and operational efficiency. - Be highly data-driven: Track and analyze key product metrics, conduct A/B testing, and leverage customer feedback to inform product decisions and drive iterative improvements. - Collaborate extensively with cross-functional teams including Engineering, Design, Data Science, Product Marketing, and Sales to define product roadmaps and set objectives that align with the needs of performance advertisers. - Stay up-to-date with lead generation trends, CRM tech ecosystem, and emerging technologies, applying this knowledge to keep the platform at the forefront of advertising solutions. Minimum Qualifications: - BA/BS degree or above. - 5+ years of experience as a Product Manager, managing full product lifecycles, integrating customer feedback, and driving prioritization. - 5+ years of experience building and launching ad interfaces, performance ads platforms, or enterprise-facing SaaS products. - Strong knowledge of the online advertising ecosystem, specifically focused on lead generation, conversion optimization, and bidding strategies. - Exceptional data-driven mindset with strong problem-solving and analytical skills; proven ability to use data to guide product decisions and uncover growth opportunities. - Proven ability to collaborate cross-functionally with engineering, design, data science, and business teams in a fast-paced environment. - Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion. Preferred Qualifications: - Deep domain expertise and professional insights into key lead generation industries (e.g., Automotive, Financial Services, Real Estate, Education). - Proven track record of designing and launching front-end business products, such as CRM systems, Lead Management platforms (e.g., Salesforce, HubSpot), or specialized native Lead Center tools. - Experience in fast-paced environments, particularly within global tech companies or rapidly evolving industries.