Senior Product Manager, Product Design

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: Austin or London (Hybrid) About the Role We're hiring the first embedded Lead Product Designer for Cloudflare's Web Integrity & Trust product suite. More than 50% of Internet traffic is automated. Knowing who's human, who's an agent, and who's a malicious actor is core to Cloudflare's strategy, and one of the primary values we sell to our customers. Cloudflare sits in front of more than 20% of the web. That vantage point lets us detect automated threats, fraud, and traffic manipulation at a scale and depth no one else can match. Turning that raw signal into something a human can understand, trust, and act on is one of the most interesting design problems in security today — and it's the problem you'll own. Our products make probabilistic decisions in an adversarial environment. “Is this traffic truthfully representing who they are?” and "Can we trust this traffic?" doesn't have a clean yes-or-no answer. Our objective is to minimize risk without ever having ground truth. Your job is to make that kind of reasoning legible and controllable to the people who rely on it, from the security analyst running an investigation to the marketing team trying to understand the performance of their most recent campaign. This role spans the full arc of how customers work with our product suite, from navigation, configuration, exploring and investigating their traffic, to proving the value of what Cloudflare's network sees. Today those experiences live in disconnected places; a core part of this role is envisioning the coherent product they should become. This role will work directly with the Director of Product and across the PMs who lead each product line This is a rare "0-to-1" seat: you'll help define the interaction model for a suite of product categories we are largely inventing, with room to shape not just how it looks but what it fundamentally is. Who you are Note: A portfolio is required for this role. Please include a link to work that shows how you think. The interview process will dive in deeper. A product inventor who works in the medium of design. You've taken genuinely ambiguous, ill-defined problem spaces and defined what the product should be. You can point to work where the concept was yours. You've had to make a complex, high-dimensional system legible to the people who live in it, whether in security, fraud, observability, developer tools, analytics, network operations, finance, or somewhere equally demanding. You don't need a security background, but you need the mind and craft to go deep in one fast. You use AI fluently in your own craft, and you have the judgment to know where it accelerates the work and where it falls short. You bring independent design conviction. You've originated solutions in spaces with little prior art, and you can clearly articulate why a design is right, or why you're pushing back. Exceptional at the full craft — interaction design, information architecture, and especially data visualization — with enough visual polish to make it real and compelling. Someone who wants to obsess over a domain. You want to go deep, and are excited about pushing boundaries in a complex space. Comfortable with a blank page. As the first design lead, you'll set your own process and build alongside your peers and engineers. Nice to have Experience as the first or founding designer on a team or product. Exposure to security, trust & safety, fraud / ad fraud (IVT), or ML-driven products. Comfort prototyping in code, or working fluently with engineers who do. Familiarity with how analysts or operations teams actually work day to day. What Makes Cloudflare Special? We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo : Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost. Athenian Project : In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states. 1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you’d like to be a part of? We’d love to hear from you! Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process. This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to