Principal Product Manager-Tech, PV Application Experience - Content Experience

Prime Video is on a mission to become the default entertainment destination for hundreds of millions of customers worldwide, and launching new content verticals is one of our top strategic priorities. We are looking for a Principal Product Manager, Technology whose primary output will be defining, launching, and scaling these new content verticals from zero to one. You will own the investment thesis, customer understanding, and end-to-end product strategy for each vertical, with a relentless focus on the customer at every stage. In this role, you will define the minimum lovable product, prioritize ruthlessly across product, content, and growth levers, and drive the success metrics that determine whether a new vertical reaches meaningful scale. Your decisions will directly affect how tens of millions of customers discover and engage with entirely new categories of entertainment on Prime Video. Key job responsibilities - Define and own the 3-5 year product vision, strategy, and roadmap for new content verticals on Prime Video, building the investment thesis and aligning stakeholders across engineering, design, content, marketing, and finance to take each vertical from concept to scaled launch. - Lead deep-dive UX research and customer understanding initiatives to uncover how customers consume content across segments and geographies, then translate those insights into product requirements that put the customer at the center of every decision. - Propose the minimum lovable product for each new content vertical, making deliberate trade-offs across product features, content investment, and growth levers to hit adoption and engagement targets that demonstrate real customer value at scale. - Define success metrics that distinguish between output measures (e.g., adoption, traffic) and outcome measures (e.g., retention, customer satisfaction), and use experimentation and GenAI-powered analysis to accelerate learning cycles and validate that new verticals are meeting customer needs. - Mentor product managers across the organization, influence cross-team priorities, and represent the customer perspective in leadership forums to drive alignment on strategic bets that expand Prime Video's content footprint. A day in the life You might start your morning reviewing experiment results from a recently launched content vertical, checking whether customer engagement signals confirm your hypotheses. Next, you jump into a working session with UX researchers to synthesize findings from a customer study focused on an upcoming vertical. After lunch, you draft an investment narrative for a VP review, making the case for the next vertical to pursue based on customer demand and business impact. Later, you partner with engineering and design leads to refine the product roadmap and resolve open trade-offs before a milestone launch. About the team The Prime Video Global App Experience team builds the Prime Video experience across web, mobile, living room, and next-generation platforms. Our goal is to make Prime Video the place customers turn to first for entertainment. We are investing heavily in new content verticals that will reach tens of millions of customers, and this role sits at the center of that expansion. You will collaborate with product managers, engineers, designers, content strategists, and marketing partners in an inclusive environment where bold ideas are encouraged and measured rigorously against customer outcomes. - 6+ years of end to end product delivery experience - 8+ years of technical product or program management experience - Bachelor's degree - Experience with feature delivery and tradeoffs of a product - Experience owning/driving roadmap strategy and definition - Experience leading engineering discussions around technology decisions and strategy related to a product - Experience technical product management - Experience working directly with Engineers on product enhancements - Experience in project management methodologies, business analysis, or process improvement - Experience in streaming and/or digital media and ad tech Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, CA, Culver City - 179,900.00 - 243,400.00 USD annually USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually