Senior Product Manager, Amazon Haul

Launched in November 2024, Amazon Haul is a dedicated shopping experience in the Amazon Shopping app where customers discover affordable fashion, home, lifestyle, electronics, and everyday products in a new and exciting way, with millions of items under $20. We've delivered strong growth since launch, operate with high visibility to senior leadership, and run with a culture of constant experimentation and a deep desire to understand and serve customers better. We are looking for an experienced Senior Product Manager to join the Marketing & Merchandising team and drive growth for Amazon Haul. You'll shape how millions of customers discover, engage with, and return to Haul — through growth marketing initiatives, customer acquisition and retention strategies, and on-site experience innovations. This is a ground-floor opportunity on a business scaling rapidly in a highly competitive space. How we operate: We move fast, experiment constantly, and learn something new about our customers every week. You'll drive growth across marketing, on-site experience, and customer engagement — working closely with engineering, business, and finance partners. Scope will evolve — we're hiring a builder who thrives when the map is still being drawn. We are AI-native: our PMs leverage AI agents and LLM-powered tools as their primary operating system — automating workflows, generating analyses, and unlocking capabilities that let a small team operate like a much larger one. You'll ship experiments in days not weeks, kill what isn't working fast, and push the frontier of what's possible with AI — not just use what exists. Key job responsibilities - Own growth marketing workstreams end-to-end: define the strategy, set measurable goals, ship experiments personally, and scale what works - Drive customer acquisition and retention initiatives: identify the right levers, build the programs, and be accountable for moving the metrics - Shape the on-site customer experience: define how customers discover, browse, and engage with Haul through promotions, merchandising, and content placement - Ship directly: configure promotions, set up campaigns, launch notifications, build on-site experiences, run experiments. This is a hands-on role. - Design and run a portfolio of experiments simultaneously: form hypotheses, ship tests within days, measure rigorously, scale winners or kill losers fast; synthesize findings into crisp narratives that influence leadership decisions - Identify emerging opportunities by scanning competitive landscape, social signals, and customer behavior — then convert signals into new experiments - Build and improve AI-powered workflows that automate repetitive execution, freeing capacity for higher-judgment work - Influence partner teams up to the L10 level; mentor junior PMs; represent the team's strategy in leadership reviews - Coordinate across marketing, engineering, design, operations, and finance to align on priorities, unblock execution, and deliver results that require multiple teams moving together - 5+ years of product or program management, product marketing, business development or technology experience - Bachelor's degree or equivalent - Experience owning/driving roadmap strategy and definition - Experience with end to end product delivery - Experience with feature delivery and tradeoffs of a product - Experience as a product manager or owner - Experience owning technology products - Experience in influencing senior leadership through data driven insights - Experience working across functional teams and senior stakeholders Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, NY, New York - 152,200.00 - 206,000.00 USD annually USA, WA, Seattle - 136,000.00 - 184,100.00 USD annually